Breaking Out of the Gridlock: Neville Brody

Timeline

12 weeks

Spring, 2026

Role

Visual Designer

Team

Sole Designer

Tools

After Effects

Illustrator

InDesign

Context

Created to celebrate one of my greatest design influences, Neville Brody, this campaign was built around an identity system inspired by his belief that design innovation begins with understanding the rules before breaking them. Through animation, a booklet, and a poster series, the project reintroduces audiences to Brody’s contributions to typography and his punk-influenced approach to graphic design.

Motion

Poster

Booklet

Reflection

When I first began this project, I was drawn to Neville Brody’s bold visual style and iconic typographic work. As I dug deeper, however, I became even more fascinated by the philosophy of embracing experimentation and uncertainty as part of the creative process. His way of practice pushed me to make risks with my own design system and typographic decisions, while becoming more comfortable with exploration and iteration. More than a study of Brody’s work, this project became a valuable learning experience that continues to influence my personal style and approach to design.

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